The Good & The Bad
Local Is Different...
One of the greatest advantages of local small businesses is the ability to grow within a community and build a loyal following along the way. Marketing is less expensive because there is less competition to deal with. There will always have fans.
Unfortunately, there are also drawbacks. The biggest one is that there are less people to market to making it harder to find new customers to come through your doors.
Are Your Customers Confident In Your Business?
I asked over 60 people across three communities what determines where they go to spend their money. Do you want to know what they said? They were pretty blunt… and it’s NOT “referrals”!